According to IntraFish.Com:
Oslo-listed land-based salmon farmer Atlantic Sapphire struck a long-term agreement with Whole Foods Market UK for the sale of land-based farmed salmon across the retailer’s stores in the country.
It will be sold from the fresh counters labelled as “Atlantic Sapphire. Responsibly Farmed Salmon Fillet” in all 7 of Whole Foods Market stores in London. This is the first Atlantic Sapphire salmon sold outside of Denmark to a European country. They currently ship to the US and Canada.
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